The way newspapers and magazines used to sell ads during the 60s and 70s. Brave team prefers the old-fashioned way. Every other advertising network, including Bing, has self-service ad campaign facilities for advertisers. Let's put aside the fact that to get advertised on Brave, you need to have a minimum of $2,000 budget allocated. The only way for a business to advertise on Brave, is by filling-in a form and have an ad rep calling them to discuss advertising options. Why on earth would you advertise your product on Brave - even if it is crypto-related - when you can reach double the number of people for the same ad budget elsewhere? Advertisers and businesses are spending their money to get ads that work, not for charity.
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Any advertiser may be advertised on Facebook with half of that CPM, with full age, location, gender, interest, or even income targeting. $0.20 if the user clicks on the pop-up notification. In case you didn't know, each notification costs to advertisers $0.02, regardless of geo-targeting (source: ). Add to that the fact that advertisers are billed and have their campaigns paid in US dollars (paying in BAT is optional), and you get all the reasons BAT trading volume is so low. What's worse for BAT price, is that all those 954,732 creators are not allowed to offer incentives or advertise on the browser, using their earnings - or even better buying some BATs in the open market. Add to that the high fees posed by exchanges - primarily Uphold - to keep BAT market supply artificially low, and you have a recipe for distrust. The current model of rewarding publishers and viewers with advertisers' money, can't work, when the only buyer with loads of demand is Brave team itself. Rewards model is not workingįor any asset unit price to take off, demand needs to be higher than supply. With no apparent demand, the price will never take off. If Brave browser has the millions of users its creators claim to have and the close to one million creator accounts, they have clearly failed to convert browser users and creators to token holders. That's only 2,500 new BAT addresses from 10 days ago, or half the growth rate BAT had back in August (source: ). BAT address growth has stagnatedĭespite the millions of Brave browser users, there are only 366,770 BAT addresses at the time of writing, including addresses on exchanges and DeFi platforms. There is a reason for that, and it's not the reason you think of. Ethereum in the other hand, is at roughly $440, only 10% of its September all-year high. During today's surge in the Etherworld, BAT managed to touch barely $0.20, or roughly 50% of its September all-year high.
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